Your next great investment will probably start with an email in your inbox. You receive an offering memorandum from a partner, a teaser from a broker or perhaps a tip from one of your colleagues. You open the email and search for the vital bits of information you need to assess whether the opportunity is worth spending your limited time on. Is the asset in one of your top target markets? Does it fit your risk/return profile? Are the people on the other side trustworthy? If you can satisfy those initial filters, you may flag the email for follow-up and come back to take a closer look later, but you probably won’t put it in your pipeline just yet.
If it’s a pass, you might still save the details, especially if the asset is in a market you’re focused on. The deal might not fit in your portfolio, but the materials you received might contain unique insights that will help when you are screening or underwriting the next potential investment in the area.
Over time, the information you and your team gather in the form of emails, offering memorandums, market reports and underwriting models becomes an essential part of your knowledge advantage. Combined with real-time information about the assets you already own, these market insights can give you an edge when competing for deals against other teams who lack this information.
But simply possessing information doesn’t mean you can use it to your advantage. If the information is scattered across emails, spreadsheets and PDFs in share drives, it may take too long to find it when you need it - or worse, it may be lost altogether. As long as this competitively useful information is trapped in unstructured emails and documents, it’s potential value is greatly diminished. And the time wasted hunting for the information when you need it further erodes your competitive position by preventing you from moving quickly and confidently in competitive bid situations.
Consider how much unstructured data your real estate investment team receives every month. To fully harness this proprietary market intelligence to move faster than your competitors, you need the ability to transform unstructured data into a structured, easily searchable database -- and you need this capability to be tightly integrated with the source of that information: the emails you receive from partners, brokers and colleagues.
You need the ability to digest this information faster than your competitors, to be able to screen and underwrite new investments directly from your inbox, with consistently presented deal metrics enriched by both proprietary and public market information. Consider using a powerful real estate acquisition management tool to automate the processes from screening to closing.
As deals move through your pipeline you will need more and richer information to support your underwriting and due diligence, while simultaneously generating more information that could be used to aid future investment analysis. If you win the deal, the detailed, current operating information you gain by managing the asset further increases your information edge, meaning you can move even faster, with greater confidence when screening the next deal. A deal which will almost inevitably begin with an email.
To learn about how Origin by Altrio can replace your current email inbox and give you the power to screen and underwrite investments faster than you thought possible, contact us today.