Cookie policy

Last updated July 17, 2026

This cookie policy explains how Altrio ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at altrio.com ("website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or work more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, Altrio) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website — for example, advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits our website and when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate — we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our online properties. Third parties also serve cookies through our website for advertising, analytics, and other purposes, described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise this right by setting your preferences in the cookie consent manager. The cookie consent manager lets you select which categories of cookies you accept or reject — essential cookies cannot be rejected, as they're strictly necessary to provide you with services.

The cookie consent manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our website, and the purposes they perform, are described in the tables below. The specific cookies served may vary depending on the pages you visit.

Essential website cookies

NamePurposeProviderServiceTypeExpires in
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..cdn.vector.coCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..hubspot.comCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..linkedin.comCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..hs-scripts.comCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..hsadspixel.netCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..hsforms.comCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..hs-banner.comCloudflarehttp_cookie29 minutes
__cf_bmCloudflare places this cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode..hs-analytics.netCloudflarehttp_cookie29 minutes

Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality — like videos — may become unavailable.

NamePurposeProviderServiceTypeExpires in
_cfuvidSet by Cloudflare to enhance security and performance. Helps identify trusted web traffic and ensures a secure browsing experience..hsforms.comCloudflareserver_cookieSession
_cfuvidSet by Cloudflare to enhance security and performance. Helps identify trusted web traffic and ensures a secure browsing experience..hubspot.comCloudflareserver_cookieSession
MRUsed by Microsoft to reset or refresh the MUID cookie..bat.bing.comMicrosoftserver_cookie7 days
_cfuvidSet by Cloudflare to enhance security and performance. Helps identify trusted web traffic and ensures a secure browsing experience..cdn.webflow.comCloudflareserver_cookieSession
MRUsed by Microsoft to reset or refresh the MUID cookie..c.bing.comMicrosoftserver_cookie7 days
MRUsed by Microsoft to reset or refresh the MUID cookie..c.clarity.msMicrosoftserver_cookie7 days

Analytics and customization cookies

These cookies collect information used either in aggregate form to help us understand how our website is used, or how effective our marketing campaigns are, or to help us customize our website for you.

NamePurposeProviderServiceTypeExpires in
s7Gathers data regarding site usage and user behavior on the website.altrio.comAdobe Analyticshttp_cookieSession
CLIDIdentifies the first time Clarity saw this user on any site using Clarity.www.clarity.msMicrosoft Clarityserver_cookie11 months 30 days
MUIDSets a unique user ID for tracking how the user uses the site. Persistent cookie saved for 3 years..bing.comBing Analyticshttp_cookie1 year 24 days
hubspotutkKeeps track of a visitor's identity. Passed to HubSpot on form submission and used when deduplicating contacts..altrio.comHubSpothttp_cookie5 months 27 days
__ptq.gifRecords anonymous page view data.track-na3.hubspot.comHubSpotpixel_trackerSession
__hssrcSet whenever HubSpot changes the session cookie, to determine if the visitor has restarted their browser..altrio.comHubSpothttp_cookieSession
s7Gathers data regarding site usage and user behavior on the website..linkedin.comAdobe Analyticsserver_cookie30 days
ajs_anonymous_idUsed for analytics and to count how many people visit a site by tracking whether you've visited before..loom.comSegmentserver_cookie999 years 4 months
_clckPersists the Clarity user ID and preferences, unique to the site, attributed to the same user ID..altrio.comMicrosoft Clarityhttp_cookie11 months 30 days
__hstcThe main cookie for tracking visitors..altrio.comHubSpothttp_cookie5 months 27 days
_gat#Enables Google Analytics to regulate the rate of requesting. An HTTP cookie type that lasts for a session..outgrow.usGoogle Analyticshttp_cookieLess than 1 minute
_ga_#Distinguishes individual users by a randomly generated client identifier, allowing calculation of visits and sessions..altrio.comGoogle Analyticshttp_cookie1 year 1 month 4 days
/tr-rc.lfeeder.compixel_trackerSession
__hsscKeeps track of sessions..altrio.comHubSpothttp_cookie29 minutes
_gaRecords a particular ID used to generate data about website usage by the user..altrio.comGoogle Analyticshttp_cookie1 year 1 month 4 days
471473084www.google.compixel_trackerSession
SMSession cookie used to collect anonymous information on how visitors use a site, to improve their experience and better target ads..c.clarity.msMicrosoft Clarityserver_cookieSession
_cltkUsed by Microsoft Clarity to store and track user interaction.altrio.comMicrosoft Clarityhtml_session_storageSession
_ga_#Distinguishes individual users by a randomly generated client identifier, allowing calculation of visits and sessions..outgrow.usGoogle Analyticshttp_cookie1 year 1 month 4 days
_gaRecords a particular ID used to generate data about website usage by the user..outgrow.usGoogle Analyticshttp_cookie1 year 1 month 4 days
_vwo_uuid_v2Stores a particular user's unique ID on the website, helping us understand visitor behavior and improve site performance..altrio.comhttp_cookie1 year
s7Gathers data regarding site usage and user behavior on the website.www.loom.comAdobe Analyticsserver_cookie6 hours
s7Gathers data regarding site usage and user behavior on the website.forms-na3.hsforms.comAdobe Analyticspixel_trackerSession
MUIDSets a unique user ID for tracking how the user uses the site. Persistent cookie saved for 3 years..clarity.msBing Analyticshttp_cookie1 year 24 days
_clskConnects multiple page views by a user into a single Clarity session recording..altrio.comMicrosoft Clarityhttp_cookie23 hours 59 minutes
v.gifCalled internally by the VWO Analytics platform. Tracks unique visitors for an account and visitor setting timeout events.dev.visualwebsiteoptimizer.comVWOpixel_trackerSession
c.gifc.clarity.msMicrosoft Claritypixel_trackerSession

Advertising cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring ads are properly displayed for advertisers, and in some cases selecting ads based on your interests.

NamePurposeProviderServiceTypeExpires in
_uetsid_expContains the expiry date for the cookie of the corresponding name.altrio.comGoogle Tag Managerhtml_local_storagePersistent
IDEUsed to measure the conversion rate of ads presented to the user. Expires in 1.5 years..doubleclick.netDoubleClickserver_cookie1 year 11 months 29 days
lastExternalReferrerTimeDetects how the user reached the website by registering their last URL address.altrio.comMeta Platforms, Inchtml_local_storagePersistent
_uetvidUsed to track visitors across multiple websites, to present relevant advertisements based on the visitor's preferences.altrio.comGoogle Tag Managerhtml_local_storagePersistent
test_cookieA session cookie used to check whether the user's browser supports cookies..doubleclick.netDoubleClickserver_cookie15 minutes
MSPTC.bing.comserver_cookie1 year 24 days
bcookieUsed to optimize the range of advertising on LinkedIn..linkedin.comLinkedIn Ad Analyticsserver_cookie11 months 30 days
lidcAssociated with a B2B marketing platform now owned by LinkedIn; connected with LinkedIn's marketing services that help website owners understand visitors based on LinkedIn profile data to improve targeting..linkedin.comLinkedInserver_cookie1 day
_gcl_lsaltrio.comhtml_local_storagePersistent
lastExternalReferrerDetects how the user reached the website by registering their last URL address.altrio.comMeta Platforms, Inchtml_local_storagePersistent
UserMatchHistoryAssociated with a B2B marketing platform now owned by LinkedIn; connected with LinkedIn's marketing services that help website owners understand visitors based on LinkedIn profile data to improve targeting..linkedin.comLinkedInserver_cookie30 days
ANONCHKUsed by Bing as a unique user identifier for users who see Bing ads..c.clarity.msBingserver_cookie10 minutes
_uetsidCollects data on visitor behavior across multiple websites to present more relevant ads, and limits how many times a visitor sees the same ad.altrio.comGoogle Tag Managerhtml_local_storagePersistent
SRM_BAtlas Adserver used with Bing services. Expires after 180 days..c.bing.comMicrosoft Bingserver_cookie1 year 24 days
_gcl_auUsed by Google Ads for experimenting with advertising efficiency across sites using their services..altrio.comGoogle Adshttp_cookie2 months 29 days
_uetsidCollects data on visitor behavior across multiple websites to present more relevant ads, and limits how many times a visitor sees the same ad..altrio.comGoogle Tag Managerhttp_cookie23 hours 59 minutes
_uetvidUsed to track visitors across multiple websites, to present relevant advertisements based on the visitor's preferences..altrio.comGoogle Tag Managerhttp_cookie1 year 24 days
_fbpFacebook tracking pixel used to identify visitors for personalized advertising..altrio.comFacebookhttp_cookie2 months 29 days
_uetvid_expContains the expiry date for the cookie of the corresponding name.altrio.comGoogle Tag Managerhtml_local_storagePersistent

Social networking cookies

These cookies enable you to share pages and content you find interesting on our website through third-party social networking and other websites. They may also be used for advertising purposes.

NamePurposeProviderServiceTypeExpires in
bscookieUsed for signing in with LinkedIn and/or the LinkedIn follow feature on third-party websites..www.linkedin.comLinkedIn Ad Analyticsserver_cookie11 months 30 days

Unclassified cookies

These are cookies that haven't yet been categorized. We're in the process of classifying these cookies with the help of their providers.

NameProviderTypeExpires in
elfsight_viewed_recentlycore.service.elfsight.comserver_cookieLess than 1 minute
_zitok.altrio.comhttp_cookie11 months 30 days
ar_debugpx.ads.linkedin.comserver_cookie1 month
gaCookie1_gid.outgrow.ushttp_cookie23 hours 59 minutes
Priorityc.bing.comserver_cookieSession
Leadaltrio.comhttp_cookieSession
collectwww.google-analytics.compixel_trackerSession
_OG_GDPR_COOKIE_.outgrow.ushttp_cookieSession
Prioritybat.bing.comserver_cookieSession
loom_referral_video.www.loom.comserver_cookieSession
gaCookie1.outgrow.ushttp_cookie1 year 1 month 4 days
_lfaaltrio.comhtml_local_storagePersistent
_lfa.altrio.comhttp_cookie11 months 30 days
_lfa_expiryaltrio.comhtml_local_storagePersistent
loom_anon_comment.loom.comserver_cookie999 years 4 months
Priorityc.clarity.msserver_cookieSession
unifiedScriptVerifiedaltrio.comhtml_session_storageSession

Service privacy policy links: Cloudflare, Microsoft / Bing / Clarity, HubSpot, Google, Segment, LinkedIn, Meta / Facebook, VWO.

How can I control cookies on my browser?

The means by which you can refuse cookies through your web browser controls vary from browser to browser, so you should visit your browser's help menu for more information. Here's how to manage cookies on the most popular browsers:

In addition, most advertising networks offer a way to opt out of targeted advertising. For more information, visit:

What about other tracking technologies, like web beacons?

Cookies aren't the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files containing a unique identifier that lets us recognize when someone has visited our website or opened an email containing them. This allows us, for example, to monitor traffic patterns from one page to another, to deliver or communicate with cookies, to understand whether you arrived from an online advertisement on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many cases, these technologies rely on cookies to function properly, so declining cookies will impair their functioning.

Do you use flash cookies or local shared objects?

Websites may also use so-called "flash cookies" (also known as local shared objects or "LSOs") to, among other things, collect and store information about your use of our services, prevent fraud, and support other site operations.

If you don't want flash cookies stored on your computer, you can adjust your Flash Player settings to block flash cookie storage using the tools in the website storage settings panel. You can also control flash cookies via the global storage settings panel, which includes instructions for deleting existing flash cookies, preventing new ones from being placed without your knowledge, and — for Flash Player 8 and later — blocking flash cookies not delivered by the operator of the page you're currently on.

Please note that restricting or limiting acceptance of flash cookies may reduce or impede the functionality of some Flash applications, including potentially those used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to deliver advertising through our website. These companies may use information about your visits to this and other websites to provide relevant advertisements about goods and services you may be interested in, and may use technology to measure ad effectiveness. They do this using cookies or web beacons to collect information about your visits to this and other sites. The information collected through this process doesn't enable us or them to identify your name, contact details, or other information that directly identifies you, unless you choose to provide it.

How often will you update this cookie policy?

We may update this cookie policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this cookie policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at brianna@altrio.com or by post at:

Altrio
65 Grenview Blvd N
Etobicoke, Ontario M8X 2K3
Canada