Today we announced the launch of a new version of Origin, designed to power real estate brokerage processes, end-to-end, from lead capture to closing dinner.
Five years after founding Altrio to tackle the biggest problems facing real estate capital markets professionals, we are excited to expand the use of Origin from investors and lenders to investment sales and mortgage brokers, key participants in the investment ecosystem.
From inception, we believed that pervasive problems, such as market fragmentation, poor data quality and high transaction costs, which undermine the efficiency of the real estate capital markets, could not be solved as long as real estate transactions continued to be executed via spreadsheets and email.
We have always believed that the future of real estate capital markets is online and that the true promise of technology in our space comes from the ability to execute deals online, rather than simply managing them: Deal execution platforms, not deal management platforms, are what the industry needs.
Origin was developed to give innovative real estate investors a way to move their key investment processes (screening, underwriting, due diligence and closing) out of spreadsheets and email and into an online, collaborative, platform – and in the process, generate a valuable trove of proprietary market data. But this was only the first step. The obvious next step was to extend the use of the platform to earlier stages of the process and to expand collaboration to include the stakeholders on the other side of the transaction.
Brokers using Origin can not only track opportunities: when engaged, they can seamlessly transition to execution by leveraging integrated deal marketing capabilities, such as digital flyers and deal microsites. With automated data extraction, market data aggregation, and buyer/lender preference tracking, brokers can accelerate their underwriting, market opportunities with precision and provide exceptional client service.
Altrio’s investor and lender customers will also benefit when brokers adopt Origin. New opportunities shared by brokers via Origin will be available instantly within Origin pipelines. Traditional marketing materials will be accompanied by rich, structured data, accelerating screening and underwriting. Document sharing, online messaging and shared tasks lists will enable deep collaboration between brokers and prospective buyers and lenders – and end the constant search through email inboxes for important documents and updates.
With the release of this new version of Origin, we are taking a pivotal step towards transforming global real estate capital markets. By equipping brokers with tools that enable seamless collaboration and streamlined deal execution, we are moving the industry one step closer to a future where fragmentation, data scarcity and high costs are replaced by access, transparency and efficiency.
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